» Substance matters over length

Substance matters over length

Posted on: Mar 4, 2013

long press releasesA press release need to have a few hundred words to substantiate itself as an informative story. Also, news aggregators like Google News tend to reward longer stories with higher placement. So should you pad your press release with words to make the story longer?

No. Substance still comes first. It is true that law firms’ that post long (over 600 words) press releases on Law Firm Newswire enjoy about 25 percent more readers than shorter press releases in the same category. But the other value of press releases is syndication. So, value must come first.

Syndicators are not as interested in word count as they are interesting stories that their own readers can use. If that is a long, detailed story outlined in 1,200 words, that is fine. If it’s an interesting story covered in 350 words, that is also fine. News publishers want something interesting.

If a news release is short and interesting, keep it that way. Adding unnecessary words will dilute the story and lead to fewer republishings.

To learn more, visit http://www.lawfirmnewswire.com.

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