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Social Networks Deliver the News from News Organizations

Posted on: Apr 22, 2013

Breaking NewsWhile many people look to Twitter and Facebook feeds for fast updates on breaking stories, they ultimately get their news from news publications.

In a survey conducted in 2012, nearly 30 percent of respondents said they heard about breaking news from social sites like Twitter and Facebook. But those breaking stories didn’t come from their friends and colleagues; they came from news organizations pushing their stories to the social networks.

During the April 19th manhunt in Boston for Dzhokhar Tsarnaev, news reporters were monitoring Twitter to get updates from residents who were staying indoors. The nation was not necessarily getting the news directly (more…)

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Giving news titles the sound of news

Posted on: Apr 8, 2013

Newspaper console - Photo by Peterqherman - Creative CommonsEvery report shows that press releases written like a news story gain more traction, attract more readers, and yield better results than those written like a traditional press release. So how do you make a press release sound like news?

It all starts with a title that tells a story. If a personal injury lawyer is giving a lecture to high school students who are about to hit the road with new, inexperienced licenses, a traditional press release title might look like this:

Attorney John Smith to speak at Kennedy High School April 25th

A news story title would look like this:

Teen Drivers (more…)

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Headline vs Full Story Syndication

Posted on: Apr 1, 2013

When a press release is broadcasted to various websites and networks, it is syndicated in two ways.

Headlines – Headline syndication is the most popular, because it allows websites to display current news without using too many resources or needing to archive content on their website. Generally, a headline and story summary will be displayed for a period of time. Aggregates like Google News and Topix are both headline syndicators, as they only display a press release title and excerpt from the article.

Full Story Syndication – Fully story syndicators are news websites like CBSNews.com, SFGate.com, and other news sites. They display (more…)

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