Giving news titles the sound of news
Every report shows that press releases written like a news story gain more traction, attract more readers, and yield better results than those written like a traditional press release. So how do you make a press release sound like news?
It all starts with a title that tells a story. If a personal injury lawyer is giving a lecture to high school students who are about to hit the road with new, inexperienced licenses, a traditional press release title might look like this:
Attorney John Smith to speak at Kennedy High School April 25th
A news story title would look like this:
Teen Drivers at Kennedy High School Get Introduction to Safe Driving from Accident Attorney John Smith
Aside from sounding more like news and less like a self-serving press release, the second title also has the keywords “accident attorney,” and the really popular key phrase “teen drivers.”
With a strong title and a release that looks more like an newspaper article and less like a boiler plate press release, law firms can have their news spread further, which means more exposure.
To learn more, visit http://www.lawfirmnewswire.com.
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Posted in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution
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