Social Networks Deliver the News from News Organizations
While many people look to Twitter and Facebook feeds for fast updates on breaking stories, they ultimately get their news from news publications.
In a survey conducted in 2012, nearly 30 percent of respondents said they heard about breaking news from social sites like Twitter and Facebook. But those breaking stories didn’t come from their friends and colleagues; they came from news organizations pushing their stories to the social networks.
During the April 19th manhunt in Boston for Dzhokhar Tsarnaev, news reporters were monitoring Twitter to get updates from residents who were staying indoors. The nation was not necessarily getting the news directly from the locked-down residents. Rather, the news agencies were reporting on what they read on social networks.
Facebook and Twitter have become the way to quickly deliver the news, but that is only because they have the most engaged audiences. No more are people sitting around the TV or radio at the same time, tuned into popular programming. Instead, everyone’s phone is connected to these networks.
At the end of the day, the major news outlets are still delivering the news, they are just doing so through social media.
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