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Shine Some Light on Your Law Firm Name

Posted on: May 28, 2013

Shine light on law firmGetting a few links from your press release is helpful, but with new changes in the way Google determines relevance, mentioning your law firm name may do a lot to improve your ranking.

In the past, Google looked to hyper-linked keyphrases to determine the relevance of a website (they still do, to some degree). Therefore, to improve your position, you may have used press releases as a vehicle to drive links from third-party sites back to your law firm’s site. But as outlined this week on SEO | Law Firm, Google can determine the relevance of a brand without needing a hard-coded (more…)

Posted in Legal Marketing

The big picture will lead to greater exposure

Posted on: May 20, 2013

big mobile pictureLaw Firm Newswire is going to launch a new layout this year with a new feature — a big picture.

Law firms spreading the news with Law Firm Newswire will soon have the option of uploading a giant picture or selecting from a library of images that will be provided to LFN users. But this new feature is not about redecorating, it’s about exposure.

Mobile news aggregates are quickly claiming market share. The app developers want to display news on phones and tablets in a way that best resembles glossy magazines. Therefore, they are requiring high-resolution images on every item they (more…)

Posted in News Publishing, Press Release Writing

Continue the story on your website

Posted on: May 6, 2013

Get More A great way to get more out of your press release is to tease the reader with most of the story, but include extra information about the topic on your website. This turns the press release into a gateway to your law firms website, rather than just an advertisement.

For example, say that your law firm is hosting a seminar. Make some literature for the seminar publicly available on your website as a PDF. Rather than including the PDF with your press release, mention that the downloads are available on your website and link to the page where the items can (more…)

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged , , , , , ,