» Continue the story on your website

Continue the story on your website

Posted on: May 6, 2013

Get More A great way to get more out of your press release is to tease the reader with most of the story, but include extra information about the topic on your website. This turns the press release into a gateway to your law firms website, rather than just an advertisement.

For example, say that your law firm is hosting a seminar. Make some literature for the seminar publicly available on your website as a PDF. Rather than including the PDF with your press release, mention that the downloads are available on your website and link to the page where the items can be downloaded.

That gives the reader a reason to visit your website and makes your press release more than just another news piece.

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Posted in Legal Marketing, News Publishing, Press Release Writing and tagged , , , , , ,

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