» 2013 » June

Your firm’s news release in español?

Posted on: Jun 26, 2013

Spanish newsMany law firms across the country offer legal services for Spanish-speaking families, have portions of their website translated to Spanish, and have bi-lingual staff ready to offer support. With press releases playing a such a powerful role in the marketing of a law firm, Law Firm Newswire will soon have a Spanish news network for bilingual law firms to share news in español.

The new network will include many of our existing publishing partners who are now accepting Spanish news content. We are also wrapping up publishing agreements with websites catering to a Spanish-speaking audience.

Spanish news releases will have to follow the (more…)

Posted in News Publishing, Press Release Writing

Sharing Your News

Posted on: Jun 17, 2013

Lawyers share news with internal social networkWhen your press release is sent out to news organization, websites, and blogs, its journey doesn’t stop there. Your news is also important to other vendors, clients, and colleagues; in fact, these groups are more familiar with your law firm and will be the most enthusiastic about your news. Be sure to share it with them.

After your press release goes live, access the Facebook, Twitter, Google+, LinkedIn, Reddit, and Pinterest icons located to the left of your news release. Click on each one, and share it with your law firm’s friends and followers. Those closest to your law firm will (more…)

Posted in News Publishing, Press Release Writing

Full syndication becoming less important

Posted on: Jun 4, 2013

web 3.0Syndication is the heartbeat of press release distribution. It is how your news reaches a wider audience, gives your firm exposure, and introduces your message to the general public. But full syndication on third-party sites is going to become a thing of the past.

As more readers look to mobile aggregates and social networks to get their news, press releases of the future need to reach these websites with links back to the original source and not necessarily full syndication. What is most important is getting your headlines and captivating excerpts on highly popular websites, mobile apps, aggregates, and news sites (more…)

Posted in Legal Marketing