» Full syndication becoming less important

Full syndication becoming less important

Posted on: Jun 4, 2013

web 3.0Syndication is the heartbeat of press release distribution. It is how your news reaches a wider audience, gives your firm exposure, and introduces your message to the general public. But full syndication on third-party sites is going to become a thing of the past.

As more readers look to mobile aggregates and social networks to get their news, press releases of the future need to reach these websites with links back to the original source and not necessarily full syndication. What is most important is getting your headlines and captivating excerpts on highly popular websites, mobile apps, aggregates, and news sites so that they can be redirected to the news release source.

Ultimately, this will result in more readers, more exposure, and better results for your website. Over the next couple of years, expect full syndication to fade away as headline promotion becomes the new way to capitalize on news distribution.

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