» Citations not links should be the focus of news releases

Citations not links should be the focus of news releases

Posted on: Aug 6, 2013

Social share press releasesGoogle has updated their link policy to indicate that press releases should no longer use optimized links. An optimized link, by their definition, is a keyphrase that is anything but the actual URL of your website.

While keyword-rich links are no longer advised, press releases still have a lot to offer by yielding citations. A citation is when Google sees your business name, as registered with Google+ Local, on other pages.

Mentioning your law firm’s name in a press release that gets heavily syndicated will now yield more of a result than hyperlinking your most prized keyword. Ultimately, this frees you from using clunky SEO language in your news and allows you write more naturally, creating content that is more comfortable for users to read.

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