» Google Alerts will Help You Discover Interesting News Topics

Google Alerts will Help You Discover Interesting News Topics

Posted on: Aug 12, 2013

Thinker Thought Cloud Information Words News MessageWhen writing press releases, focus on timely topics that are interesting. Traditional press releases are neither interesting nor exciting for your target audience and really are not fit for internet distribution. An online news release is going directly to your target audience to be accepted like a news story. Therefore, you should write a news article that speaks directly to your target audience.

So, what is interesting? That depends on the day. Subscribe to Google Alerts for keywords that relate to your practice area. Google will email a list of new websites, blogs, and news stories that relate to your practice area. This may give you insight on exciting topics that are trending upwards online. It also may inspire you to write a release comparing a situation that is occurring in another state to something with which your firm has first-hand experience.

Timely press releases based on topics that are relevant and interesting right now will enjoy more readers and wider distribution. Be interesting and talk direct to your target reader to get the most out of your law firm’s news releases.

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Posted in News Publishing, Press Release Writing

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