» The Press is Watching

The Press is Watching

Posted on: Sep 10, 2013

Press watching lawyersOnline news releases need to be written with your target audience in mind — the end user, the person most likely to become a client. But, as editors and journalist see fewer traditional press releases land on their desk, they are looking to new aggregates to find stories.

That means not only are online press releases attracting clients, they are also attracting the press.

Therefore, you should include press contact information on every press release. A clear phone number and contact name will help journalist locate the exact person at your firm if they are working on a story that you can contribute to.

Also, with Law Firm Newswire distributing content to subscription-only research libraries like LexisNexis and Postmedia Network, reporters are getting easy access to your news releases. Increase the value of your news by making it easy for potential clients and the press to contact you.

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Posted in Legal Marketing, News Publishing, Press Release Writing

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