Headlines are most widely syndicated

Press release distribution depends on various third-party networks to drive readers to your news. However, the types of distribution vary from publisher to publisher. For example, some publishers pick up your full news releases, while others pick up headlines. Some may even distribute your news direct to their subscribers through email or print distribution.

What we have found when reviewing statistics on Law Firm Newswire is that headlines get the most attention. A press release may get syndicated 500-1,000 times. But a headline can often get picked up by over 5,000 publishers, depending on the topic. While classified as “headline publishers,” they (more…)

Posted in News Publishing, Press Release Writing

Images vs. Logos in Press Releases

Recently, we reviewed the performance of press releases on Law Firm Newswire to see whether images or logos yielded more readers. As it turns out, generic pictures of your city or landmarks actually brings in more readers than your logo.

Perhaps skylines and stock imagery makes the reader feel like the piece is an authentic news item rather than a press release. The logo makes it clear that the news item is generated by the business.

When doing a side-by-side comparison of stock images, logos, and pictures of attorneys, we found that attorney pictures and stock imagery perform the same. But logos (more…)

Posted in Legal Marketing