» Images vs. Logos in Press Releases

Images vs. Logos in Press Releases

Posted on: Oct 14, 2013

IMAG0341Recently, we reviewed the performance of press releases on Law Firm Newswire to see whether images or logos yielded more readers. As it turns out, generic pictures of your city or landmarks actually brings in more readers than your logo.

Perhaps skylines and stock imagery makes the reader feel like the piece is an authentic news item rather than a press release. The logo makes it clear that the news item is generated by the business.

When doing a side-by-side comparison of stock images, logos, and pictures of attorneys, we found that attorney pictures and stock imagery perform the same. But logos always get the least amount of attention for the news release.

The next time you share your law firm’s news, add a picture of your office, your city, or an attorney with your firm to improve your readership.

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