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News Releases Still Deliver Web Traffic

Posted on: Nov 13, 2013

Website Traffic from Press ReleasesThe way online press releases are distributed and read has changed over the last two years. One thing that has not changed is their strong position as a leading traffic source.

Reviewing over 100 law firms that distribute at least one press release on a leading network each month, we discovered that news releases are delivering between 10%-25% of their total website traffic. This figure is based on traffic from the original news source (e.g., https://www.lawfirmnewswire.com) as well as syndicated news sources (websites that picked up the release).

Many websites that have seen a small decrease in their press release traffic (more…)

Posted in News Publishing, Press Release Writing

What parts of your press release are people reading?

Posted on: Nov 4, 2013

Scrollmap_BLF_LFN_BLOGScrollmaps display a visual recording of the length of time a reader spends on various sections of a page. For example, where readers spend most of their time is reflected by white, yellow and red. Areas in which readers spend minimal amounts of time are blue and black with green showing some interest in the middle.

To see what parts of a press release viewers spend the most time reading, we got permission from our friends at the Bigger Law Firm magazine to install a scrollmap tool on their Oct. 21 press release announcing the newest issue of their publication.

Here is what (more…)

Posted in News Publishing, Press Release Writing