» News Releases Still Deliver Web Traffic

News Releases Still Deliver Web Traffic

Posted on: Nov 13, 2013

Website Traffic from Press ReleasesThe way online press releases are distributed and read has changed over the last two years. One thing that has not changed is their strong position as a leading traffic source.

Reviewing over 100 law firms that distribute at least one press release on a leading network each month, we discovered that news releases are delivering between 10%-25% of their total website traffic. This figure is based on traffic from the original news source (e.g., https://www.lawfirmnewswire.com) as well as syndicated news sources (websites that picked up the release).

Many websites that have seen a small decrease in their press release traffic have seen an increase in conversion rates from those visitors. This decrease (experienced by less than 5% of the reviewed websites) is largely due to redirection. Their news now travels to targeted outlets, rather than to more popular, general news sources. While the audience is smaller, the reach is more targeted, thus delivering more valuable traffic to the site.

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Posted in News Publishing, Press Release Writing

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