» 2013 » December

To Connect With Clients, Leave No Good Deed Unmentioned

Posted on: Dec 30, 2013

Draw AttentionAs the Christmas season comes to a close, it is time to reflect on everything your law firm tackled this year. No doubt every day was busy, filled with trials, depositions and office maintenance; new briefs drafted, new clients met and new blogs posts added to your site.

You did blog on your firm’s website, right? And not just about your case wins and legal issues?

People need to connect with you, but firms rarely offer insight into their personal sides on their websites. You can reach out to these visitors with social offerings. After all, if a visitor needs a lawyer, he (more…)

Posted in News Publishing, Press Release Writing

A Quick and Easy Guide to Placing Images in Your News Releases

Posted on: Dec 18, 2013

LFN PhotosMost people know that featuring images in a news release can help attract search engines. It is an excellent general strategy, but take care with the images you choose. If you run afoul of the copyright laws on any image you could face serious fines for copyright infringement.

If you do not have a license for an image you could face harsh legal consequences. Ensure that you save the paperwork to prove that your license is updated and valid for the purpose you are using it. This should include proof that you renewed your image licenses if they have ever (more…)

Posted in News Publishing, Press Release Writing

Counting on Word Count

Posted on: Dec 10, 2013

word countWhat goes into a perfect news release? Style? An eye-catching headline and perfect grammar? Every element is important, but the word count (or length of your news release) is the most crucial component of all.

Interestingly, writers often ignore the length of their news releases. But most editors and reporters only spare about five seconds to scan content in order to determine if it is newsworthy. The longer a release, the less chance it will be read. So, aim for between 300–500 words. Such a limit also makes content more concise; any single release over 500 words is usually redundant.

A (more…)

Posted in Legal Marketing, News Publishing