» 2014 » January

Google+ Authorship is Coming to LFN

Posted on: Jan 29, 2014

SyndicationMany law firms believe that Google+ is just one more social media platform to entertain. But with the current marketing drive behind Google+, the service is becoming virtually inseparable from Google’s search engine. In other words, you need both the search engine and Google+ to make an impact on Google as a whole.

Your Google+ profile is your identity as a law firm. Google+ Authorship is your signature. It links your identity (profile) to the content that you or your lawyers publish online.

Google+ Authorship has significant potential to drive more traffic to your profile and to increase the visibility of your (more…)

Posted in News Publishing

Use the Ampersand

Posted on: Jan 22, 2014

LFN_amperThis week, we take a look at a wild rollercoaster of a character: the ampersand. Many law firms use an ampersand in place of “and” in the firm’s business name. However, if your law firm is inconsistent in your usage, you may be missing out on some local SEO benefits.

When you submit a press release, it restates your business name, address and phone number on multiple websites. It’s one of the greatest benefits of press releases, and it may especially help your local search ranking. But if your law firm’s name is Burns & Smithers, your Google+ Local page says Burns (more…)

Posted in Legal Marketing, Press Release Writing

Topics of National Interest Improve Local Search Engine Results

Posted on: Jan 15, 2014

us_mapMany lawyers feel that news releases are only relevant to them if they pertain to their local area or just to their state. While it is true that local topics do help with optimization, national topics can also help improve local search engine results.

National news, particularly relating to topics generating substantial interest, captures more attention on a broader scale. Releases on such subjects are picked up widely and distributed on news wires that extend far beyond your community. Such a release offers exposure for your law firm’s name and website, which in turn boosts your local search results.

For example, (more…)

Posted in Legal Marketing, Press Release Writing

Link to Relevant Website Pages

Posted on: Jan 8, 2014

Thinker Thought Cloud Information Words News MessageIt’s rare that a legal marketing team links a news release to any page but its firm’s homepage. Usually, marketing teams assume that homepage links are the most direct, and therefore make the most sense. Indeed, they did make the most sense at one time. But times have changed (and so have Google algorithms).

Continuous links to the same page — whether to a home, landing or other page — may now leave you penalized in search engine results. If your law firm wants to keep its rank steady and rising, follow Google’s current guidelines: link directly to the most relevant (more…)

Posted in News Publishing, Press Release Writing