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News Release Keywords Require Nofollow Tag

Posted on: Feb 26, 2014

Word cloud for NofollowTo follow Google’s most recent article and news release rules (as outlined in their Webmaster Guidelines), keyword-rich anchor text links must include a nofollow tag. However, law firms may still use their business name and a plain URL, like “http://lawexample.com”, without additions.

The specific Google rule states that links with optimized anchor text in articles or press releases (distributed on other websites) must employ the nofollow tag. To clarify, Google has stated that it is “somewhat okay” to have direct URLs linked in releases that are followed. However, the company strongly suggests that all links be nofollowed, including links that are (more…)

Posted in News Publishing, Press Release Writing

How to Write a Catchy News Release Summary

Posted on: Feb 19, 2014

Headline Big AnnouncementGet it said and get it read in the fewest number of words possible.

Read any good news releases lately? No doubt there are some releases you remember and even read to the end. Why was that? Surprisingly often, the answer is that the first sentence was well-written enough to make the release interesting. Opening sentences are not easy to develop, but the skill behind them needs to be cultivated.

A well-crafted news release ranks better in search engines and is then shared to rank well again and again.

There is no 1-2-3 quick-and-easy template for a good release. However, there are plenty (more…)

Posted in Legal Marketing

Make Your News About the Readers

Posted on: Feb 4, 2014

ReaderYour law firm wants to ensure that its marketing dollars are being employed to reach as many people as possible. A lot of money goes into relevant, quality links and intelligent search engine optimization (SEO). Every person who reads an entry on your firm’s website is a potential client. So, how can you best turn those readers into viable clients?

The answer isn’t fancy. Law firm marketing is as much (if not more) about quality content as it is about the SEO and link structure that surrounds it. The more interesting your writing, the more readers will be drawn to (more…)

Posted in News Publishing, Press Release Writing