» News Release Keywords Require Nofollow Tag

News Release Keywords Require Nofollow Tag

Posted on: Feb 26, 2014

Word cloud for NofollowTo follow Google’s most recent article and news release rules (as outlined in their Webmaster Guidelines), keyword-rich anchor text links must include a nofollow tag. However, law firms may still use their business name and a plain URL, like “http://lawexample.com”, without additions.

The specific Google rule states that links with optimized anchor text in articles or press releases (distributed on other websites) must employ the nofollow tag. To clarify, Google has stated that it is “somewhat okay” to have direct URLs linked in releases that are followed. However, the company strongly suggests that all links be nofollowed, including links that are not part of optimized anchor text. Google views news releases as advertisements, and links with optimized anchor text are therefore regarded as free advertising.

In their Link Schemes section of the Webmaster Guidelines, Google states that they prohibit:

“Links with optimized anchor text in articles or press releases distributed on other sites.

For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.”

Fortunately, this latest nofollow rule does not negate the value of news releases. Far from it.

News releases get the word about your firm, a multimillion-dollar lawsuit settlement or a new addition to the firm (offering new areas of practice) to potential clients. If other media sources do decide to write about a firm’s news release, the links they use on their websites and blogs do not need to be nofollowed; these editorials are the kinds of links that Google prizes as they are manually created by the editorial staff of a website.

Google’s Matt Cutts has claimed that links in news releases do not benefit anyone’s rankings. Many search engine optimization specialists disagree. However, to remain on Google’s safe side, reputable news distribution services like Law Firm Newswire will continue to allow law firm names and URLs to be linked without a nofollow tag and will automatically add nofollow tags to keywords as part of our commitment to quality and adherence to Google’s standards.

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Posted in News Publishing, Press Release Writing

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