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Is your law firm going green? Write a press release.

Posted on: Mar 20, 2014

Going greenMost law firms go through a lot of paper in a year, and many are careful to recycle what they can. But paper is not the only consumable that attorneys deal with in their practices. What happens to their electronic equipment once it needs to be upgraded?

Approximately 70 percent of Earth’s toxic waste is technological. Fax machines, older cell phones, dead monitors, laptops, tablets, smartphones and towers all pose serious risks to environmental stability.

When a firm updates its technology, not all equipment will be refurbished or recycled. According to the EPA, most of it lands in the dump. EPA research (more…)

Posted in News Publishing, Press Release Writing

Where do your press release readers come from? Social networks.

Posted on: Mar 7, 2014

Lawyers share news with internal social networkSocial media has an enormous impact on the way we do business and communicate with others. This is even true for attorneys, who primarily communicate with their potential clients through news releases.

The readers we see at LFN arrive from a variety of sources. These include headline publishers (e.g. Topix), news aggregates (e.g. Google News), social networks and other websites that direct readers to Google News.

We have discovered that, by a ratio of three to one, social networks delivered more traffic to LFN news releases than Google News in 2013. In addition, publishers who displayed headlines originating from RSS feeds from Google (more…)

Posted in News Publishing, Press Release Writing