» Is your law firm going green? Write a press release.

Is your law firm going green? Write a press release.

Posted on: Mar 20, 2014

Going greenMost law firms go through a lot of paper in a year, and many are careful to recycle what they can. But paper is not the only consumable that attorneys deal with in their practices. What happens to their electronic equipment once it needs to be upgraded?

Approximately 70 percent of Earth’s toxic waste is technological. Fax machines, older cell phones, dead monitors, laptops, tablets, smartphones and towers all pose serious risks to environmental stability.

When a firm updates its technology, not all equipment will be refurbished or recycled. According to the EPA, most of it lands in the dump. EPA research has shown that approximately 92 percent of cell phones are sent to landfills. The mercury, lead and nickel in them (and in other technological devices) hold the potential to harm humans, animals and the environment. The serious ramifications have prompted some states to pass laws banning such machines from regular garbage collection.
Your firm may dispose of its older equipment by donating or recycling it.

Donation is an attractive option as long as one keeps security in mind. Fortunately, hard drives can be purged safely for reasonable costs. Donation allows your firm to have a positive impact on your community, to claim tax benefits and to raise community awareness about the practice.

If donation is not a viable option, consider recycling tired devices. Visit the EPA’s website for a location near your firm: resource conservation. Technology recycling is sometimes called “e-cycling”. Recent figures examining this practice claim that recycling one million laptops would save the electrical energy needed to power 3,657 homes for a year.

Your firm’s environmental efforts can also benefit public relations. Post your actions, pictures and thoughts on your website, social media pages and blog. Your consciousness may attract many new, like-minded clients.

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Posted in News Publishing, Press Release Writing

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