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Giving Your Press Releases Wings

Posted on: Apr 24, 2014

Get More Often when someone in your law firm wants to write a news release, their focus is local. In fact, the news media say that to get a release published, the writer must “lead local and localize your lead”. In today’s world this adage must take on a new twist, more so if your firm wants to attract clients from other areas because you have attorneys to serve their needs. Being a one-stop legal firm means you need to broaden your reach and look for ways to expand your media release to make it attractive to a broader audience.

The more ways you (more…)

Posted in News Publishing, Press Release Writing

Your law firm needs social media more than you might think

Posted on: Apr 3, 2014

chart_graph_readers_law_firm_newswireRecent statistics show that a whopping 97 percent of people go online when they want information about a new service or product. And 67 percent of those people use social media to find it. Every law firm needs to utilize social media, no matter its niche of practice.

More than 500 million people now have Facebook accounts. Twitter demographics show that 55 to 64-year-old tweeters are its fastest growing age group. Social media has become a part of everyday life for most Americans.

When a law firm uses social media, it should prioritize branding, not sales. Market your services, image (more…)

Posted in News Publishing, Press Release Writing