Your law firm needs social media more than you might think
Recent statistics show that a whopping 97 percent of people go online when they want information about a new service or product. And 67 percent of those people use social media to find it. Every law firm needs to utilize social media, no matter its niche of practice.
More than 500 million people now have Facebook accounts. Twitter demographics show that 55 to 64-year-old tweeters are its fastest growing age group. Social media has become a part of everyday life for most Americans.
When a law firm uses social media, it should prioritize branding, not sales. Market your services, image and reputation to entice new clients. Social media is not the place to conduct a hard-sell campaign. Rather, social sites allow you a place to offer important and valuable information to get a potential client’s attention.
Make sure your personal Facebook page is protected and entirely separate from your firm’s page and from any professional pages you might have. Separation allows you to express your private opinions in a private forum and your professional views in a professional one.
The same goes for Twitter posts. If you do not want to see it in print, do not tweet it. Controversy is the last thing a law firm needs when it wishes to attract new clients.
Consider connecting social media top your other online offerings. Share or link to videos, blog posts and other social media sites. Blogging is one of the best ways to offer the useful information at the heart of social media marketing. If your firm has an inactive blog, dust it off and get busy. Frequent, interesting updates will draw more potential clients to your profiles.
Simply put, social media marketing is elevated personal networking. It’s the targeted, real-time, nationwide alternative to schmoozing at functions, business card in hand.
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