» 2014 » June

Build a Class Action Lawsuit with News Releases

Posted on: Jun 16, 2014

lawyer giving presentationIf you’re firm is working on forming a class action lawsuit, write a news release about it. It is one of the most effective ways an attorney has to connect with victims and assisting them to obtain compensation for their injuries. While word-of-mouth is relevant in this kind of a situation, a law firm gets far more exposure to a wider audience by utilizing not only traditional media outlets, but using online social media and services that distribute news releases far and wide.

A law firm depends on its skills to assist people solve legal issues. Without making the firm known in (more…)

Posted in News Publishing, Press Release Writing

Link to the Most Relevant Page, not Your Home Page

Posted on: Jun 9, 2014

Website Traffic from Press ReleasesLinking to a home page is something many have done for years, because that was the way it was done, once upon a time. Things have changed and it is now more germane to link to related pages on your law firm’s website than just linking to the home page. It is more than just more relevant to link content related to various related pages it is now required to be fresh and relevant for better search engine results.

If a criminal defense attorney writes a news release about white-collar crimes, they need to link the release to the white-collar crimes related (more…)

Posted in News Publishing, Press Release Writing