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Why you should boost image quality for publication

Posted on: Jul 14, 2014

LFN PhotosNothing is worse than a bad photo attached to a published news release or article. “A picture is worth a thousand words” is even truer than usual for published images. They need to be clear, sharp and high-resolution to tell their stories clearly. Moreover, high-resolution pictures are virtually mandatory for publication in mobile magazines (such as ISSUU).

Consider the story and its companion picture a representation of your law firm. Use the best images possible to put your best foot forward.

Pictures are powerful on any page, whether online or in traditional, printed format. They reach out quickly, grab the reader’s attention (more…)

Posted in News Publishing, Press Release Writing

Making your news titles shine

Posted on: Jul 8, 2014

First place trophy cupIf your law firm’s news releases are polished and professional, relevant and timely, your firm will attract attention. But have you looked at their titles lately? Can they stand to be improved? Below, you’ll find some of the best places to start hooking more readers.
First, of course, find a clearly engaging story. To stay structured, make and apply a checklist to the content to ensure that you hit every major point cleanly. The title should spring from the most important item on the list.

Your headline should be brutally specific, and it should summarize the release’s content precisely. Often, writers start with a (more…)

Posted in News Publishing, Press Release Writing