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Why you should boost image quality for publication

Posted on: Jul 14, 2014

LFN PhotosNothing is worse than a bad photo attached to a published news release or article. “A picture is worth a thousand words” is even truer than usual for published images. They need to be clear, sharp and high-resolution to tell their stories clearly. Moreover, high-resolution pictures are virtually mandatory for publication in mobile magazines (such as ISSUU).

Consider the story and its companion picture a representation of your law firm. Use the best images possible to put your best foot forward.

Pictures are powerful on any page, whether online or in traditional, printed format. They reach out quickly, grab the reader’s attention (more…)

Posted in News Publishing, Press Release Writing

Making your news titles shine

Posted on: Jul 8, 2014

First place trophy cupIf your law firm’s news releases are polished and professional, relevant and timely, your firm will attract attention. But have you looked at their titles lately? Can they stand to be improved? Below, you’ll find some of the best places to start hooking more readers.
First, of course, find a clearly engaging story. To stay structured, make and apply a checklist to the content to ensure that you hit every major point cleanly. The title should spring from the most important item on the list.

Your headline should be brutally specific, and it should summarize the release’s content precisely. Often, writers start with a (more…)

Posted in News Publishing, Press Release Writing

Build a Class Action Lawsuit with News Releases

Posted on: Jun 16, 2014

lawyer giving presentationIf you’re firm is working on forming a class action lawsuit, write a news release about it. It is one of the most effective ways an attorney has to connect with victims and assisting them to obtain compensation for their injuries. While word-of-mouth is relevant in this kind of a situation, a law firm gets far more exposure to a wider audience by utilizing not only traditional media outlets, but using online social media and services that distribute news releases far and wide.

A law firm depends on its skills to assist people solve legal issues. Without making the firm known in (more…)

Posted in News Publishing, Press Release Writing

Link to the Most Relevant Page, not Your Home Page

Posted on: Jun 9, 2014

Website Traffic from Press ReleasesLinking to a home page is something many have done for years, because that was the way it was done, once upon a time. Things have changed and it is now more germane to link to related pages on your law firm’s website than just linking to the home page. It is more than just more relevant to link content related to various related pages it is now required to be fresh and relevant for better search engine results.

If a criminal defense attorney writes a news release about white-collar crimes, they need to link the release to the white-collar crimes related (more…)

Posted in News Publishing, Press Release Writing

Giving Your Press Releases Wings

Posted on: Apr 24, 2014

Get More Often when someone in your law firm wants to write a news release, their focus is local. In fact, the news media say that to get a release published, the writer must “lead local and localize your lead”. In today’s world this adage must take on a new twist, more so if your firm wants to attract clients from other areas because you have attorneys to serve their needs. Being a one-stop legal firm means you need to broaden your reach and look for ways to expand your media release to make it attractive to a broader audience.

The more ways you (more…)

Posted in News Publishing, Press Release Writing

Your law firm needs social media more than you might think

Posted on: Apr 3, 2014

chart_graph_readers_law_firm_newswireRecent statistics show that a whopping 97 percent of people go online when they want information about a new service or product. And 67 percent of those people use social media to find it. Every law firm needs to utilize social media, no matter its niche of practice.

More than 500 million people now have Facebook accounts. Twitter demographics show that 55 to 64-year-old tweeters are its fastest growing age group. Social media has become a part of everyday life for most Americans.

When a law firm uses social media, it should prioritize branding, not sales. Market your services, image (more…)

Posted in News Publishing, Press Release Writing

Is your law firm going green? Write a press release.

Posted on: Mar 20, 2014

Going greenMost law firms go through a lot of paper in a year, and many are careful to recycle what they can. But paper is not the only consumable that attorneys deal with in their practices. What happens to their electronic equipment once it needs to be upgraded?

Approximately 70 percent of Earth’s toxic waste is technological. Fax machines, older cell phones, dead monitors, laptops, tablets, smartphones and towers all pose serious risks to environmental stability.

When a firm updates its technology, not all equipment will be refurbished or recycled. According to the EPA, most of it lands in the dump. EPA research (more…)

Posted in News Publishing, Press Release Writing

Where do your press release readers come from? Social networks.

Posted on: Mar 7, 2014

Lawyers share news with internal social networkSocial media has an enormous impact on the way we do business and communicate with others. This is even true for attorneys, who primarily communicate with their potential clients through news releases.

The readers we see at LFN arrive from a variety of sources. These include headline publishers (e.g. Topix), news aggregates (e.g. Google News), social networks and other websites that direct readers to Google News.

We have discovered that, by a ratio of three to one, social networks delivered more traffic to LFN news releases than Google News in 2013. In addition, publishers who displayed headlines originating from RSS feeds from Google (more…)

Posted in News Publishing, Press Release Writing

News Release Keywords Require Nofollow Tag

Posted on: Feb 26, 2014

Word cloud for NofollowTo follow Google’s most recent article and news release rules (as outlined in their Webmaster Guidelines), keyword-rich anchor text links must include a nofollow tag. However, law firms may still use their business name and a plain URL, like “http://lawexample.com”, without additions.

The specific Google rule states that links with optimized anchor text in articles or press releases (distributed on other websites) must employ the nofollow tag. To clarify, Google has stated that it is “somewhat okay” to have direct URLs linked in releases that are followed. However, the company strongly suggests that all links be nofollowed, including links that are (more…)

Posted in News Publishing, Press Release Writing

Make Your News About the Readers

Posted on: Feb 4, 2014

ReaderYour law firm wants to ensure that its marketing dollars are being employed to reach as many people as possible. A lot of money goes into relevant, quality links and intelligent search engine optimization (SEO). Every person who reads an entry on your firm’s website is a potential client. So, how can you best turn those readers into viable clients?

The answer isn’t fancy. Law firm marketing is as much (if not more) about quality content as it is about the SEO and link structure that surrounds it. The more interesting your writing, the more readers will be drawn to (more…)

Posted in News Publishing, Press Release Writing