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Marketing | Press Release Optimization Legal News November 17, 2021
Make Your News About the Readers
Your law firm wants to ensure that its marketing dollars are spent reaching as many people as possible. A lot of money goes into relevant, quality links and intelligent search engine optimization (SEO). Every person who reads an article on…
Press Release Optimization Legal News October 22, 2021
Use Keywords When Making an Announcement
Using keywords in your press release will help you attract a targeted audience of readers. When publishing press releases about standard announcements, do not miss opportunities to use keyphrases. The most common announcement is the addition of a new attorney…
Press Release Optimization Legal News August 18, 2021
How to Write a Catchy News Release Summary
Read any good news releases lately? No doubt there are some articles you read completely and remember even months after having read them. Why is that? Surprisingly often, the answer is that the introduction was well-written enough to make you…
Idea Generation July 7, 2021
Expert Commentary is Still News and Lawyers are Experts
Press releases are not always about “breaking news.” A lot of high-traffic press releases are expert commentary on a topical subject. If you pick up or download a newspaper, you will find a mix of journalism, commentary, and the occasional…
Idea Generation | Marketing Legal News March 18, 2021
Using News Releases to Improve Your Social Following
Online press releases give you the power to place your law firm’s name on hundreds of news sites and on thousands of blogs, speaking directly to your target audience. But the goal of news releases isn’t always about short-term lead…
Idea Generation Legal News February 12, 2021
The Law in the News
News releases don’t always have to be about your law firm, they can be about how the law affects your clients. In fact, this type of release is more likely to appeal to future clients, as it helps them understand…
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