» lawyer press release

The Press Matters with Press Releases

Posted on: Jan 28, 2013

press interview with lawyerA lot of time is spent focusing on how online press releases can directly engage with your target audience. Unlike the traditional press release process, where you draft it and send it to an editor and hope it gets picked up by the press, your online release allows your firm to speak directly to potential clients.

But your press release shouldn’t ignore the press. In fact, media outlets are paying more attention to social networks and online news than ever before.

Understanding the power of the press, Law Firm Newswire posts news releases to offline databases like LexisNexis, CEDROM-SNi, Cengage Gale, Copyright (more…)

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Images and Video Boost Press Release Performance

Posted on: Jan 22, 2013

Press releases that include images can attract as much as 20 percent more traffic than a text-only release. As websites and content publishers become more visual, providing quality images with your news may encourage more readership on third-party sites.

Go beyond your law firm’s logo and include photographs. Logos may make your news look like an advertisement, whereas photographs give the press release a more genuine news look.

The next time your firm sends a press release, include a few images to attract more readers.

To learn more, visit http://www.lawfirmnewswire.com.

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A Good Case of the Mondays

Posted on: Jan 14, 2013

Some see Monday as a blank slate and a fresh new start. A good Monday can mean a better, more productive week. Others see it as an uninvited interruption to a perfect weekend.

For press releases, there is no better day than Monday. After reviewing statistics from Law Firm Newswire, it was recently determined that press releases which went out on a Monday received an average of 8% percent more readers than those submitted Tuesday through Friday.

Of course, news happens every day and some topics will trend even on Sunday. Overall, press releases performed best Monday, Tuesday, and Thursday. Wednesday (more…)

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Focus on Content First, Keywords Second

Posted on: Jan 7, 2013

Press releases should be written for your firm’s target audience. Too much emphasis on keywords will turn off your readers, but not including any keywords will prevent your release from being found.

It’s a challenging balance that must be achieved with each news release. You want your story to sound interesting and comfortable to read, but, at the same time, it has to include keywords if it’s going to be found.

To achieve this balance, focus on your story first. Why is it interesting? What is it about? Once you have the outline drafted, think about the words your target audience will (more…)

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Share Case Files with Your Press Releases

Posted on: Dec 31, 2012

Press releases are becoming more media-rich, able to include videos, images, and attachments. You can add value to your law firms press releases with included public cases files.

As part of of new feature built into the simplified Law Firm Newswire submission tool, lawyers can attach a PDF to their news release. This is perfect for firms which have just won a big settlement or a high-profile case. Larger media outlets are going to want to run the case number and details.

By providing that within your press release, you are encouraging traditional media sources to talk to you about your success. (more…)

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Submitting Your Press Release to Multiple Newswires

Posted on: Dec 17, 2012

Submitting the same press release to multiple online newswires may sound like a good idea, but many services are demanding exclusivity. Even if you find a newswire that doesn’t mind sending out duplicate news, is it a good idea?

The value of your press release is in its ability to reach your target audience. If you just post it anywhere and everywhere, it’s not going to be of value to you. Also, keep in mind that where someone reads your press release is going to affect the credibility. If you sent a press release through Law Firm Newswire and someone read it (more…)

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Award Yourself with a Press Release Release About Awards

Posted on: Dec 10, 2012

Some of the most respected lawyers and law firms are given awards by associations, magazines, and charitable organizations. Unfortunately, many of these awards go unreported, because the attorney does not send out a press release.

A press release about an award is a long-term investment in your law firm’s brand. When someone is researching your firm in the future, they will come across your press release, and may even read news about you, rather than or in addition to visiting your website. It’s important that they learn about your industry recognition and prestige.

When given an award, spend a little extra on (more…)

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Expert Commentary is Still News and Lawyers are Experts

Posted on: Dec 3, 2012

Photo by Sebastiaan ter BurgPress releases are not always about “breaking news.” A lot of high-traffic press releases amount to expert commentary. If you pick up or download a newspaper, you will find a mix of journalism, commentary, and the occasional interesting op-ed piece. If you watch TV news, you will find that many stories are accompanied by an expert’s opinion.

Expert commentary is a little more conversational than a traditional press release, which makes it a little easier to read by a wider audience. If you are sending out a commentary-style news release, you need to follow a few rules:

1) Make sure you are commenting (more…)

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Use Keywords When Making an Announcement

Posted on: Nov 26, 2012

Attorney John Doe AnnouncementUsing keywords in your press release will help you attract a targeted audience of readers. When publishing press releases about standard announcements, do not miss opportunities to use keyphrases.

The most common announcement is the addition of a new attorney to a law firm. Most firms may at first be inclined to write a press release title such as:

John A. Doe Joins the Smith & Smith Law Firm

But who is John A. Doe and what does Smith & Smith do? Keeping in mind that you have about 10-12 words that you can place in a title before Google News abbreviates it, describe (more…)

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Write Your News from a Reporters’ Perspective

Posted on: Nov 12, 2012

When drafting a news release, some law firms might be tempted to treat it as a sales letter. However, to improve your syndication and readership, draft your press releases from a third party’s perspective.

Press releases that read like a news story written from the perspective of a reporter are more likely to be picked up by credible sources, which will not only improve your readership, but will also increase your backlinks. Write about your topic like it’s a story, not like it’s a sales pitch.

A common error is using first person language such as “we,” “our,” or “us.” Such words should (more…)

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