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The Law in the News

Posted on: Nov 5, 2012

News releases don’t always have to be about your law firm, they can be about how a law affects the clients that your law firm helps.

For example, estate planning and elder law attorneys can write a press release explaining how their clients would be affected if congress fails to prevent the estate tax from returning. Personal injury lawyers can write about limitations placed on medical malpractice claims in their state. Business lawyers can talk about how crowd-funding allowed through the Jumpstart Our Business Startups (JOBS) Act can help their clients.

Press releases are about building credibility for you and your firm. (more…)

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How long should a press release be?

Posted on: Oct 29, 2012

Press releases are generally 300-500 words, enough to introduce the story, introduce the law firm, share some information, and display a credible quote. But what about longer stories? Is there a benefit to writing 1,000-to-2,000-word news releases?

In spite of traditional wisdom, a recent study by Law Firm Newswire indicates a real advantage to word-heavy press releases. While looking at paid press releases submitted to Law Firm Newswire in the third quarter of this year, they found that longer press releases not only get more traffic, but also get syndicated (both headline and full-story syndication) by more out-of-network websites (websites that do (more…)

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Social Profiles Are Now Standard For Contact Information

Posted on: Oct 22, 2012

The power of online press releases is the ability to speak directly to your target audience. You can write a news story that connects to the concerns of your ideal client, and you can get your news read by the masses while controlling 100% of the message.

Including a press contact is still a good practice when submitting press releases online. The contact person, title, phone number, and email can help interested persons get in touch with your law firm. When including that contact information, think beyond editorial contacts and consider the consumer. In addition to including the standard contact information, (more…)

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The Press Release is About MY Law Firm

Posted on: Oct 15, 2012

Press releases about law firms can often times get more traffic if the firm puts less emphasis on the firm’s name.

There are two common types of press releases written by law firms. The first, is a release regarding winning a large case or getting a sizable settlement. The second is a release about adding a partner or new attorney to the firm.

When writing press releases about your law firm, you should still emphasize your keywords. For example, your news piece will attract more of an audience if the title says “New York Personal Injury Law Firm Adds Two Attorneys to (more…)

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The Keyword Balancing Act

Posted on: Oct 9, 2012

Using keywords in your press releases will help target your prospective clients. However, just as Google’s search engine has penalized websites that overuse keywords, Google News has undergone some changes of its own. Over usage of keyphrases in press releases will not help your ranking in Google News and may actually hurt it.

Just like when optimizing a website, the general rule of thumb is 1 keyword per 100 words. A press release with 400 words can support the use of 4 keywords. Also, don’t always link the full keyphrase to your website. It helps to diversify your link portfolio by sometimes (more…)

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Share Your Press Releases with Your Social Circle

Posted on: Oct 1, 2012

After your law firm releases news, it’s up to a newswire, like Law Firm Newswire, to get the word out, syndicate your headlines and harness the power of online media to drive readers to your news and visitors to your website. But, you can take it a step further.

If you are using LinkedIn, Twitter, Facebook or Google+, your law firm has an established network of followers. In addition to letting your press release distribute the newswire, you should share your press releases with your direct circle of friends and colleagues. By doing so, you encourage your network to share your news (more…)

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Adding Downloadable Documents to Your News Releases

Posted on: Sep 24, 2012

Your law firm’s news should be intriguing and helpful to your target clientèle. But getting people to read your news is also important and media elements can help.

As search engines, social networks, and news aggregates like Google News pick up your press release, they crawl the rest of your news looking for pictures, videos, and even PDFs. You should take advantage of this when writing a press release and think beyond your logo.

Including PDFs can add real value to your press release. Have you written a report related to one of your practice areas? Been included in a major publication like (more…)

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Clients are More Important than News Editors

Posted on: Sep 17, 2012

Traditionally, a press release was written with a newspaper editor in mind. The article had to be about your law firm and something interesting that it had done or was going to do.

Times have changed. Some events, like winning a big case, are newsworthy, and a traditionally styled press release is appropriate to send out to local publications. But an online news release needs to be drafted a little differently.

Online, you are not trying to attract the attention of an editor but rather your target audience. When a potential client is reading your news, they expect it to sound like (more…)

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Always Share Your Press Releases with Your Network

Posted on: Sep 3, 2012

Lawyers share news with internal social networkWhen submitting a press release to a distribution network like Law Firm Newswire, it goes out to many news websites, Google News, Topix, blogs and social networks. However, many law firms do not take advantage of their own distribution network — their social profiles.

After publishing a press release, law firm’s immediately share the link on their Google Plus, Facebook, Twitter and LinkedIn profiles. Your firm’s friends and colleagues may find it interesting and share it with their network of friends and colleagues, thus enhancing the syndication of your firm’s news.

While a powerful third party network can yield a lot of traffic (more…)

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Diversify Links in Your Press Releases

Posted on: Aug 27, 2012

Press releases are a great way to build links to your law firm’s website. However, it is now more important than ever to diversify your links after this year’s algorithm changes named Google Penguin.

Google is looking for a diversified link profile. For example, if all of the links are hyperlinked key phrases such as Kansas City personal injury lawyer, then your link profile will appear artificial (and rightfully so). Here are a few tips on diversifying your link profile with press releases:

1) Have a balanced link ratio – The general rule for links is one link per 100 words. In a (more…)

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