» Law Firm SEO

Novato, CA (Law Firm Newswire) November 12, 2018 – San Francisco based Custom Legal Marketing, an Adviatech Company, is the venue sponsor for Memories, Memories: A Walk to End Alzheimer’s Celebration & Fundraiser being held at The Key Room in Novato, CA on Thursday, November 15th at 6:30 PM. This year, through Custom Legal Marketing’s employee charity matching program, the company donated more money than ever as its team members participated in the Sonoma-Marin Walk to End Alzheimer’s, which took place on October 20th. Each year, through direct sponsorships and employee matching, Custom Legal Marketing donates to various causes and […]


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San Francisco, CA (Law Firm Newswire) November 6, 2018 – Custom Legal Marketing has once again won a Gold MarCom award in recognition of a law firm website. The honor was awarded to San Francisco-based Custom Legal Marketing, an Adviatech company, in the Digital Media category for the website it designed and created for the Athens Georgia based law firm of Morgan & Morgan Attorneys at Law. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, […]


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Custom Legal Marketing, an Adviatech Company, has opened a new location in Kansas City, Missouri to help lawyers develop effective SEO and marketing plans for their law firms. Kansas City, MO (Law Firm Newswire) July 17, 2018 – Kansas City lawyers can meet with Custom Legal Marketing (CLM) team members to discuss search engine optimization (SEO) strategies, pay-per-click marketing, website design, branding and more. The new Kansas City location is part of Custom Legal Marketing’s effort to give law firms a local exclusive marketing partner. As Missouri’s biggest city, Kansas City is an increasingly competitive legal market with a large […]


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San Francisco, CA (Law Firm Newswire) July 6, 2018 – Custom Legal Marketing topped a field of over 6,000 entrants to receive a Platinum Hermes Award for design excellence for the new website of McCormack & Erlich, San Francisco employment lawyers. This is the second award Custom Legal Marketing has won for its work on the McCormack & Erlich website, Mcelawfirm.com. Earlier this year, CLM won a Muse Award for inspiring achievement in design and advertising. One highlight of the McCormack & Erlich website is a compelling, interactive presentation of workplace sexual harassment issues. The site walks the fist-time visitor […]


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Wilmington, DE (Law Firm Newswire) June 15, 2018 – Custom Legal Marketing, an Adviatech company, has opened a strategy center in Wilmington, Delaware, to help attorneys competitively market their firms in an effective and efficient manner. Wilmington, one of the most populous cities in the state, has enormous potential for attorney marketing. As the population continues to increase, competition for legal clients is also bound to get tougher. Custom Legal Marketing’s search engine marketing solutions can help lawyers compete in Wilmington and throughout the State of Delaware. Additionally, Custom Legal Marketing (CLM) offers attorneys a No Competition Guarantee which means […]


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San Francisco, CA (Law Firm Newswire) June 8, 2018 – Data is king in marketing, and Custom Legal Marketing, an Adviatech company, has it in spades with its new report and analytics lounge. Launched in January, the Custom Legal Marketing (CLM) Lounge integrates with multiple services and allows law firms to see their entire marketing campaign in a single dashboard. “Law firms deserve to see a clear picture of where their marketing dollars are going,” said Custom Legal Marketing Co-Founder Jason Bland. “CLM has always championed transparency in all its work for its clients.” Indeed, CLM built their original lounge […]


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San Francisco, CA (Law Firm Newswire) March 8, 2018 – International Women’s Day is celebrated on March 8th to recognize the many contributions women have made throughout history and to shine a light on women’s rights issues. For Custom Legal Marketing and 13 year old parent company, Adviatech, the value of women in the workplace is no secret nor is it a controversial topic for the San Francisco based company. While many tech companies struggle to answer uncomfortable questions about the gender makeup of their employees, Custom Legal Marketing boasts a 60 percent female workforce. What policies were implemented by […]


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San Francisco, CA (Law Firm Newswire) September 8, 2017 – Law firms want to know how and why a client makes first contact, and Bigger Law Firm magazine has the answers. In the feature article, Brendan Conley explains the science behind how people, including clients, make decisions. He draws a series of distinctions between the perfectly rational, but fictional, beings that economists and others imagine people to be, and reactive, often illogical, real-world human beings. Understanding how decisions are made can help a firm make sound marketing decisions. As Dipal Parmar explains in the Virtual Impression update, a good website […]


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San Francisco, CA (Law Firm Newswire) July 7, 2017 – Bigger Law Firm Magazine provides a map of marketing and technology strategies in the latest issue, available today. In the feature story, Brendan Conley dives into “client journey mapping,” a big-picture approach to marketing that will help firms develop a cohesive, end-to-end strategy. The client journey technique puts the client’s evolving relationship with the firm at the forefront. The firm’s marketing needs change at each successive stage of this relationship, from discovery and consideration to decision and engagement, and finally to lasting loyalty. BLF shines its Product Spotlight on Lawcus, […]


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In the latest issue, Bigger Law Firm Magazine explores tech updates for the home, office, and courtroom, plus sharp legislative analysis from legal experts. San Francisco, CA (Law Firm Newswire) May 3, 2017 – Bigger Law Firm Magazine readers: Get ready for more insightful analysis on tech, policy, law, and marketing. In the feature article, Jason Bland offers a look into day-to-day use of two popular smart device systems: Google Home and Amazon’s Alexa, also known as Echo. Readers are treated to a point-by-point comparison of the two offerings, covering features from home automation to entertainment to calendar integration. But […]


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San Francisco, CA (Law Firm Newswire) March 29, 2017 – Bigger Law Firm magazine is now available for download on Amazon Kindle as a user-friendly ebook. For just $0.99, readers can download BLF issues directly to their e-reader, iPad, phone or other mobile reading device using the Kindle app, and enjoy reading BLF on the go. The magazine, formatted specifically for Amazon Kindle, offers a user-friendly experience that allows readers to interact with each issue with ease. How Lawyers Can Use Artificial Intelligence and Machine Learning: Bigger Law Firm Magazine Volume 44 is the first BLF issue to be published […]


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San Francisco, CA (Law Firm Newswire) March 20, 2017 – Bigger Law Firm magazine delivers another issue jam-packed with in-depth stories on the intersection of law, technology, and marketing. In this month’s feature story, Roxanne Minott reports that artificial intelligence and machine learning are beginning to take hold in the legal industry. Attorneys are increasingly using advanced AI software to perform repetitive tasks, parse contracts, and review documents with greater accuracy and less labor. Tech startups and researchers are developing more cutting-edge use cases such as recruitment, public legal tools, and even prediction of actual judgments. Minott closes with a […]


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San Francisco, CA (Law Firm Newswire) January 19, 2017 – Bigger Law Firm magazine is back with another issue packed with technology and online marketing analysis through the lens of the legal industry. In the feature article, Ryan Conley presents a retrospective of the top cybersecurity stories of 2016 and finds the hidden details that put the headlines in perspective. From election hacks to computers held for ransom to botnets that may be running on your own home router, these crises seem to happen with alarming regularity. Conley gets to the technological heart of the matter and breaks down what […]


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San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients. Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach […]


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San Francisco, CA (Law Firm Newswire) September 8, 2016 – The Content Issue by Bigger Law Firm magazine is full of ways to bring better legal content to more people. In the feature article, Kristen Friend examines the problem of how to get your website content to stand out among an ever-increasing number of sources and competitors. Her solution entails understanding your audience’s needs and the unique value you can create. Friend explains, with specifics, how to engage your audience, give them the information they need, and promote your content to reach the right people. Brendan Conley considers the question […]


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San Francisco, CA (Law Firm Newswire) July 12, 2016 – Bigger Law Firm magazine is back with another issue packed with smart writing about the intersection of law, marketing, and technology. In the feature article, Cristina Fries interviews Nathan Chapman, CEO of The Marketing Center, who says that TV ads remain the gold standard in their ability to tap into new audiences. The most important element of a successful TV ad, says Chapman, is to convey a “reason to believe.” That is, it needs to tell viewers why your law firm really is a better choice than the competition. Attorneys […]


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San Francisco, CA (Law Firm Newswire) April 6, 2016 – The latest issue of Bigger Law Firm magazine has valuable information for attorneys who take seriously their firm’s data security. In Kerrie Spencer’s article, “Shield your firm from a ransomware storm,” attorneys get a primer in a potentially devastating form of malware. Ransomware is malware that restricts access to a computer system, often by encrypting its contents, and demands some form of payment in order to obtain a key that will return control of the system to its owner. Even upon payment of ransom, there is no guarantee that the […]


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Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel. Clearly communicate complex issues Before a potential client is ready […]


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Custom Legal Marketing has created a personal injury ebook that law firms can customize to offer to their visitors and clients. San Francisco, CA (Law Firm Newswire) February 29, 2016 – Personal injury attorneys can customize a free personal injury ebook by simply entering their law firm’s name, phone number and website. The customized ebook will instantly be emailed to them in PDF format. Its front page includes the law firm’s name, phone number and linked website. Titled “Getting Compensated: An Introduction to Personal Injury Claims,” the ebook can be made available to potential clients looking to learn more about […]


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San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine. In the feature article, “Dissecting Google’s Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company’s evaluation program comes in, and the Guidelines teach evaluators […]


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