Law Firm Marketing | Law Firm Newswire - Part 3

San Francisco, CA (Law Firm Newswire) November 9, 2015 – The latest issue of Bigger Law Firm magazine features an article about attorneys making the switch from Windows to Mac and Linux. Ryan Conley explains that Mac and Linux offer alternative operating systems that are viable for attorneys. He shares the many solutions that allow Windows software to run on Mac OS or Linux, and gives examples of cloud software that can be operated on any web browser. Conley further describes the distinct advantages that Mac and Linux have over Windows. Each provides ease of use, security and privacy. Moreover, […]


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San Francisco, CA (Law Firm Newswire) October 29, 2015 – The latest issue of Bigger Law Firm magazine offers insight into how vector graphics can be implemented to enhance the performance of your law firm’s website. In an article titled “Rethinking Graphics on the Internet,” Justin Torres offers tips on using vector-based graphics to reduce load times for webpages. According to Torres, web developers should prioritize the optimization of webpages so that they are both attractive and as lightweight as possible when opened on a user’s browser. He cites the pertinent example of CNN.com to illustrate the importance of responsive […]


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San Francisco, CA (Law Firm Newswire) October 28, 2015 – The last issue of Bigger Law Firm magazine helps attorneys and law firms learn how to ensure their websites are not only user-friendly but search-engine-friendly as well. In an article titled “Technical SEO Audits Demystified,” writer Brendan Conley provides an in-depth look at the importance of search engine optimization against the backdrop of the ever-changing landscape of online marketing. Conley encourages firms that are hoping to boost their position in Google’s rankings to look beyond the design and content of their website. Through a step-by-step guide to performing an SEO […]


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San Francisco, CA (Law Firm Newswire) October 27, 2015 – An article in the latest issue of Bigger Law Firm magazine offers an inside look at how attorneys and law firms should be using social networks for marketing purposes. In the magazine’s Get Social feature, law firm marketing expert Ryan Conley explains how social networks are not just for young people and techies, but have become essential for marketing, visibility, professional networking and staying current with the times. There are a lot of social networks vying for users’ attention, and ebbing and flowing in popularity. Attorneys and law firm marketers […]


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San Francisco, CA (Law Firm Newswire) October 22, 2015 – The Bigger Law Firm magazine, volume 35, discusses the advantages of using EagleEye Agreement Checker, software that automates the review of legal documents and contracts by recognizing and resolving problems, including ambiguity, accuracy and discrepancies. Using EagleEye can help attorneys reduce the time spent manually checking documents, allowing them to concentrate more time on the production of quality legal content and provide clients with faster turnaround. Initially introduced in 2012, this program helps lawyers draft more precise contracts by providing more accurate references, punctuation and review of defined terms. The […]


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San Francisco, CA (Law Firm Newswire) October 15, 2015 – In the September issue of Bigger Law Firm magazine, Kerrie Spencer explains how a new product called Lítera SmartSend can help prevent firms from committing major email errors, such as sending clients’ confidential information to opposing counsel. Such an egregious error would be in violation of the ABA Model Rules of Professional Conduct. A technology company called Lítera designed the Microsoft Outlook add-in that can help protect client confidentiality and simultaneously increase productivity. SmartSend provides a safe and secure environment in which attorneys who are sending emails along with confidential […]


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New York, NY (Law Firm Newswire) October 14, 2015 – As part of their commitment to serving the local community, Littman Krooks LLP, Arc of Westchester, Huntington Learning Center, Miracle League of Westchester, New Frontiers in Learning and Pegasus Therapeutic Riding will host a workshop on special needs trusts. Building financial security is an important consideration for the family members and friends of individuals with special needs. A special needs trust is an estate planning tool that protects funds intended to enrich the life of a loved one with special needs, while preserving eligibility for public benefits. This workshop will […]


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San Francisco, CA (Law Firm Newswire) October 9, 2015 – The latest issue of Bigger Law Firm magazine tells attorneys how to develop an engaging and memorable web presence to connect with visitors. In the feature article, “Mastering the Art of Storytelling and Storymaking,” Dipal Parmar explains how building a story for your firm’s brand creates an emotional connection with potential clients and fosters growth. Parmar examines four elements that contribute to a compelling brand story. When a firm’s story reflects its true values, it evokes authenticity. Memorability can be achieved by emphasizing a firm’s motivations. Consistency means making a […]


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San Francisco, CA (Law Firm Newswire) September 30, 2015 – The Bigger Law Firm magazine discusses in its latest issue ways in which law firms can integrate interactive features to enhance their website and ultimately convert more clients. A website’s interaction with site visitors is a key component to ensuring a higher conversion rate of visitor to client due to the interactive content’s ability to convey more information more effectively. Although many websites have interactive components integrated into their site, many law firms’ websites do not. A website may have a contact form or the ability to comment on a […]


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San Francisco, CA (Law Firm Newswire) September 28, 2015 – An article in the new issue of The Bigger Law Firm magazine says that shorter content on law firm websites may actually rank higher than longer content in search engine results pages. In his “SEO Obiter Dicta” column, legal marketing expert Jason Bland questions the conventional wisdom that lengthy content is looked upon more favorably by search engines. Bland indicates that since Google’s Panda update, which devalued webpages that provided no real user value, many in the search engine optimization (SEO) field have assumed that short content is less valuable. […]


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San Francisco, CA (Law Firm Newswire) September 24, 2015 – The most recent issue of The Bigger Law Firm magazine (BLF) concentrates on how to master the art of storytelling and storymaking in order to establish connections with one’s future clients. Dipal Parmar describes the value of relating a narrative that is authentic, consistent and memorable, and that will help create a brand for one’s firm. In addition, she discusses the importance of setting the correct tone in one’s story to elicit a certain response from the readers of one’s blog posts, photos and videos on social media that a […]


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San Francisco, CA (Law Firm Newswire) September 21, 2015 – The findings of a new Custom Legal Marketing Lab report challenge the widespread view that law firm websites with large backlink portfolios tend to outperform ones with smaller portfolios. Titled “Does the Top Ranking Website Have More Links?,” the study analyzed the backlinks of law firm websites that naturally ranked first and second in Google search results for each of the major metropolitan regions of the United States. Law firms practicing in areas such as personal injury, bankruptcy and estate planning were examined. The Legal Marketing Lab research team found […]


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San Francisco, CA (Law Firm Newswire) August 20, 2015 – Get a glimpse of the future of search engine optimization services by looking at the concept of WaaS — website as a service. The tech industry is always evolving, and it comes as no surprise that the latest spin on the concept of SaaS (software as a service) is likely to apply the success of that model to web design. Savvy law firms will want to get out ahead of this new development. Until recently, the software used to run computers was generally a one-time purchase per version, with a […]


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San Francisco, CA (Law Firm Newswire) August 11, 2015 – The most recent issue of The Bigger Law Firm magazine (BLF) discusses the importance of information governance as a way for law firms to effectively and efficiently manage their large amounts of data. In this issue, James Ambroff-Tahan explores the ways in which information governance can help law firms gain control over their data and thereby operate with more efficiency and reduced costs. Law firms have traditionally been part of a very paper-intensive industry that one might expect to embrace the digital world. Ambroff-Tahan writes that as challenging as it […]


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San Francisco, CA (Law Firm Newswire) August 7, 2015 – The latest issue of The Bigger Law Firm magazine (BLF) explores several tools law firms can use to improve their online outreach to clients. In the issue, Brendan Conley reviews Paper.li, a news aggregation site that can help law firms, as well as other businesses, find and share the right content. Conley outlines some of the biggest content marketing needs of law firms: Content must be topical and in plentiful supply, while also of high quality and of interest to readers. All content creation and social media use must be […]


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San Francisco, CA (Law Firm Newswire) August 4, 2015 – Finding an attorney online with the assistance of a legal app is not new. However, new additions to the market are increasing competition, particularly in the mobile app niche. Information technology is not a term solely related to software engineers, app developers or search engine optimization. These days, mobile technology has become a companion to, and in some cases almost replaced, the conventional tower for online searches. EmPower is one such application that may appeal to online users wanting to find an attorney quickly. Online searching for everything from best […]


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San Francisco, CA (Law Firm Newswire) July 28, 2015 – The latest issue of The Bigger Law Firm magazine provides an in-depth look at Client Relationship Management (CRM) systems for law firms. BLF helps attorneys and law firm marketers take advantage of the latest strategies and technologies for connecting with clients. In this issue, Ryan Conley gives a broad overview of various types of CRM systems, from simple online tools to full-fledged CRM software suites. When people think of CRM software, they may think of law firm management software, and that is certainly an important tool in managing client relationships. […]


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San Francisco, CA (Law Firm Newswire) July 22, 2015 – The latest issue of Bigger Law Firm magazine offers cutting-edge analysis of technology issues relevant to law firms in the Internet age. In this issue, Justin Torres examines HTML5, the latest version of the computer language used to create websites. This version was recently finalized and represents the first complete overhaul since HTML4 was finalized in 1997. Torres starts by pointing out new, simplified “elements,” or discrete bits of code, that not only make the HTML language easier for humans to read, but also easier for search engines to distinguish […]


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Houston, TX (Law Firm Newswire) May 19, 2015 – First-quarter reports for 2015, released by US oil producers in mid-April, showed record losses across the energy sector – as industry insiders and analysts had been predicting since January. Meanwhile, falling profits hit close to home, spurring large-scale employee layoffs and priming the local legal arena for an influx of market-driven litigation. Civil litigator Pete T. Patterson, who represents both businesses and individuals within the oil and gas industry, has followed the turbulent market closely over the past ten months in anticipation of broad-scope legal backlash. Oil prices reached multi-year lows […]


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Chicago, IL (Law Firm Newswire) April 22, 2015 – The Association of Legal Administrators (ALA) has opened enrollment for two new eLearning courses focusing on the Financial Management and Legal Industry Business Management. The newly developed curricula offer fresh ideas and solutions for legal management professionals to gain expertise in law firm financial and legal industry trends. Those working toward the Certified Legal Manager (CLM) designation may earn educational credits through these innovative online sessions. The business of law is changing every day, and ALA’s eLearning system is designed to meet the needs of industry leaders in a flexible format […]


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