Bigger Law Firm | Law Firm Newswire

San Francisco, CA (Law Firm Newswire) September 8, 2017 – Law firms want to know how and why a client makes first contact, and Bigger Law Firm magazine has the answers. In the feature article, Brendan Conley explains the science behind how people, including clients, make decisions. He draws a series of distinctions between the perfectly rational, but fictional, beings that economists and others imagine people to be, and reactive, often illogical, real-world human beings. Understanding how decisions are made can help a firm make sound marketing decisions. As Dipal Parmar explains in the Virtual Impression update, a good website […]


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San Francisco, CA (Law Firm Newswire) October 29, 2015 – The latest issue of Bigger Law Firm magazine offers insight into how vector graphics can be implemented to enhance the performance of your law firm’s website. In an article titled “Rethinking Graphics on the Internet,” Justin Torres offers tips on using vector-based graphics to reduce load times for webpages. According to Torres, web developers should prioritize the optimization of webpages so that they are both attractive and as lightweight as possible when opened on a user’s browser. He cites the pertinent example of CNN.com to illustrate the importance of responsive […]


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San Francisco, CA (Law Firm Newswire) October 28, 2015 – The last issue of Bigger Law Firm magazine helps attorneys and law firms learn how to ensure their websites are not only user-friendly but search-engine-friendly as well. In an article titled “Technical SEO Audits Demystified,” writer Brendan Conley provides an in-depth look at the importance of search engine optimization against the backdrop of the ever-changing landscape of online marketing. Conley encourages firms that are hoping to boost their position in Google’s rankings to look beyond the design and content of their website. Through a step-by-step guide to performing an SEO […]


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San Francisco, CA (Law Firm Newswire) October 27, 2015 – An article in the latest issue of Bigger Law Firm magazine offers an inside look at how attorneys and law firms should be using social networks for marketing purposes. In the magazine’s Get Social feature, law firm marketing expert Ryan Conley explains how social networks are not just for young people and techies, but have become essential for marketing, visibility, professional networking and staying current with the times. There are a lot of social networks vying for users’ attention, and ebbing and flowing in popularity. Attorneys and law firm marketers […]


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San Francisco, CA (Law Firm Newswire) October 9, 2015 – The latest issue of Bigger Law Firm magazine tells attorneys how to develop an engaging and memorable web presence to connect with visitors. In the feature article, “Mastering the Art of Storytelling and Storymaking,” Dipal Parmar explains how building a story for your firm’s brand creates an emotional connection with potential clients and fosters growth. Parmar examines four elements that contribute to a compelling brand story. When a firm’s story reflects its true values, it evokes authenticity. Memorability can be achieved by emphasizing a firm’s motivations. Consistency means making a […]


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San Francisco, CA (Law Firm Newswire) August 7, 2015 – The latest issue of The Bigger Law Firm magazine (BLF) explores several tools law firms can use to improve their online outreach to clients. In the issue, Brendan Conley reviews Paper.li, a news aggregation site that can help law firms, as well as other businesses, find and share the right content. Conley outlines some of the biggest content marketing needs of law firms: Content must be topical and in plentiful supply, while also of high quality and of interest to readers. All content creation and social media use must be […]


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San Francisco, CA (Law Firm Newswire) July 1, 2015 – The most recent issue of Bigger Law Firm magazine focuses on client relationship management, and the ways in which software tools can bolster the ability to gain new clients and facilitate the intake process. With these strategies, attorneys have more time to focus on their practice. In this issue, Ryan Conley discusses a variety of customer relationship management (CRM) tools that assist attorneys in strengthening their relationships with clients and obtaining referrals. He describes some of the small-scale CRM tools such as Gmail add-ons like Boomerang and Streak that help […]


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Tampa, FL (Law Firm Newswire) December 18, 2014 – Featured in the latest issue of Bigger Law Firm (BLF) magazine is a series of seriously helpful articles to help a busy law firm grab hold of new and promising developments. Find out how a law firm can maximize its exposure by using LinkedIn’s newest and very powerful free blogging platform. Kerrie Spencer explores the useful long-form post and how it becomes a part of a law firm’s profile. Launched in early 2014, the new platform is an ideal way to help build authority in a legal niche, such as medical […]


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Tampa, FL (Law Firm Newswire) September 29, 2014 – The newest issue of Bigger Law Firm magazine helps attorneys maximize their potential through creative, intelligent online marketing. BLF’s experts track the lawyer’s changing tech landscape to make new initiatives approachable, practical and effective for firms of every size. In this issue’s feature, Brendan Conley breaks down “Panda 4.0: What Happened, What It Means and What to Do About It.” Conley cuts through the abstract technical changes to find the the concrete steps a firm can take to boost its search result rankings under the update. Readers may be surprised to […]


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Tampa, FL (Law Firm Newswire) July 17, 2014 – In 2014’s June/July Issue, BLF takes a two-pronged approach to maximizing your law firm’s business potential. With strategies to attract, accommodate and keep your web visitors, BLF helps lawyers reach out to prospective clients. Then, to build your firm from within, the issue covers new technologies and new mindsets to enhance your expertise and marketing impact. This issue’s feature advises legal marketing teams to “Design for All.” More and more seniors are heading online – in fact, they belong to the fastest-growing web demographic. Yet few websites cater to their unique […]


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Tampa, FL (Law Firm Newswire) April 24, 2014 – In 2014’s March/April Issue, BLF helps legal professionals tone and strengthen their marketing approach with new services, tools and tactics. In this issue’s feature, “The Strength of Google Plus,” James Ambroff-Tahan draws focus to the surprising power of the once-struggling social network. Integration with the world’s most popular search engine links your profile to other powerful web forces, including YouTube, while its Circles allow you to target your key demographics precisely. Your Google Plus content, keywords and hashtags can attract more potential clients in their own right — and they can […]


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Tampa, FL (Law Firm Newswire) February 20, 2014 – The January/February issue of Bigger Law Firm, a magazine for attorneys, guides its readers to new tech solutions for challenges as old as the law itself. From new features on familiar platforms — including Facebook’s updated Insights analytics, expanded use for Bing Local and the best new NAS solutions — to entirely new innovations in e-discovery and presentation, BLF helps your firm to simplify, update and grow. Today, diverse local listings are more important for law firms than ever — especially now that Apple’s Siri has paired up with Microsoft’s Bing […]


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Tampa, FL (Law Firm Newswire) December 13, 2013 – Marketing experts give legal professionals a double-dose of New Year’s strategies in December’s Second Anniversary Issue. This month, the pages of Bigger Law Firm Magazine are packed with the plans your firm needs to stand out amidst new Google algorithms, to manage online reviews and legal blogging, to analyze the legal ramifications of the end of DOMA Section 3, to achieve effective, affordable trial demonstratives and to find fresh solutions for your clients’ data security and storage. To thank current readers and to welcome new ones, this issue is completely free […]


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Tampa, FL (Law Firm Newswire) November 13, 2013 – The November issue of Bigger Law Firm offers expert advice to attorneys seeking to streamline their presence online. This month’s release addresses the best ways to rethink your website content, to unite your business listings and contact information, and to choose the software and products that will make your day the simplest it can be. Search algorithms are changing; Google wants authors to write in order to help humans, not to impress search engines. In November’s feature, “Saying More With Less,” Kristen Friend encourages readers to rethink their approach to website […]


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Tampa, FL (Law Firm Newswire) August 13, 2013 The August issue of Bigger Law Firm, a magazine for attorneys, looks at how attorneys are using video to enhance and expand their marketing efforts, explains how Google Analytics can help target leads and determine site pitfalls, charts how the Cloud can be instrumental in solving storage issues, tries out two new inbox management tools, explores Tumblr, questions if Google has banned press releases for SEO purposes, and maps out a system for managing firm leads. Video production by individual lawyers and by all manner of law firms is at an all-time […]


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Law firms and attorneys wanting to figure out how Google Penguin 2.0 is going to effect their search engine marketing must pick up the June issue of the Bigger Law Firm magazine. Tampa, FL (Law Firm Newswire) June 18, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, looks at Google’s tools and how that continues to affect marketing efforts, how a shared language helps site designers and attorneys work together, untangling seemingly inscrutable web statistics, and the latest in mobile personal assistants. This month’s feature, “Plus, Rank and Authorship: Three Google Tools Your Marketing Needs […]


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Tampa, FL (Law Firm Newswire) May 15, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, looks at integrated marketing strategies, how to leverage the latest changes at YouTube with One Channel, working with WordPress plugins, honing professional writing skills, building blog readership, hardware tools for mobile lawyers, and purchasing the right stock imagery licenses. This month’s feature, “Integrated Marketing Strategies,” by Brendan Conley, looks at how changing technology is altering the marketing landscape for law firms. These days, says Conley, attorneys need a comprehensive plan which includes a number of different marketing avenues. In “Ask […]


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Tampa, FL (Law Firm Newswire) April 18, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, examines Google Plus’ role in marketing, the latest responsive web design, how to use the iPad use in the courtroom, the cloud-based software fermata, and more. This month’s feature, “Revisiting Google+,” takes an in-depth look at Google Plus Search Plus Your World, the innovative intersection of Google’s search engine with its social media platform, and whether the hybridization has been a success. Barbara Atkinson looks at how this new way of integrating social media has changed the marketing landscape for […]


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