Dipal Parmar | Law Firm Newswire

San Francisco, CA (Law Firm Newswire) October 9, 2015 – The latest issue of Bigger Law Firm magazine tells attorneys how to develop an engaging and memorable web presence to connect with visitors. In the feature article, “Mastering the Art of Storytelling and Storymaking,” Dipal Parmar explains how building a story for your firm’s brand creates an emotional connection with potential clients and fosters growth. Parmar examines four elements that contribute to a compelling brand story. When a firm’s story reflects its true values, it evokes authenticity. Memorability can be achieved by emphasizing a firm’s motivations. Consistency means making a […]

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