» law firm marketing

San Francisco, CA (Law Firm Newswire) November 6, 2018 – Custom Legal Marketing has once again won a Gold MarCom award in recognition of a law firm website. The honor was awarded to San Francisco-based Custom Legal Marketing, an Adviatech company, in the Digital Media category for the website it designed and created for the Athens Georgia based law firm of Morgan & Morgan Attorneys at Law. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, […]


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Wilmington, DE (Law Firm Newswire) June 15, 2018 – Custom Legal Marketing, an Adviatech company, has opened a strategy center in Wilmington, Delaware, to help attorneys competitively market their firms in an effective and efficient manner. Wilmington, one of the most populous cities in the state, has enormous potential for attorney marketing. As the population continues to increase, competition for legal clients is also bound to get tougher. Custom Legal Marketing’s search engine marketing solutions can help lawyers compete in Wilmington and throughout the State of Delaware. Additionally, Custom Legal Marketing (CLM) offers attorneys a No Competition Guarantee which means […]


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San Francisco, CA (Law Firm Newswire) June 8, 2018 – Data is king in marketing, and Custom Legal Marketing, an Adviatech company, has it in spades with its new report and analytics lounge. Launched in January, the Custom Legal Marketing (CLM) Lounge integrates with multiple services and allows law firms to see their entire marketing campaign in a single dashboard. “Law firms deserve to see a clear picture of where their marketing dollars are going,” said Custom Legal Marketing Co-Founder Jason Bland. “CLM has always championed transparency in all its work for its clients.” Indeed, CLM built their original lounge […]


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San Francisco, CA (Law Firm Newswire) March 8, 2018 – International Women’s Day is celebrated on March 8th to recognize the many contributions women have made throughout history and to shine a light on women’s rights issues. For Custom Legal Marketing and 13 year old parent company, Adviatech, the value of women in the workplace is no secret nor is it a controversial topic for the San Francisco based company. While many tech companies struggle to answer uncomfortable questions about the gender makeup of their employees, Custom Legal Marketing boasts a 60 percent female workforce. What policies were implemented by […]


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Bigger Law Firm Magazine guides its readers through adapting to the latest in legal marketing and technology in the newest print issue. San Francisco, CA (Law Firm Newswire) November 8, 2017 – Dexter Tam takes on link building in the feature article, describing the necessity of link connections through Search Engine Optimization (SEO) that leads to higher rates on Google search engine results pages. SEO includes website content, promotion and links, noting that some links are more valuable than others due to their origin and domain authority. Staying proactive with link building can lead to further success for a firm; […]


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San Francisco, CA (Law Firm Newswire) September 8, 2017 – Law firms want to know how and why a client makes first contact, and Bigger Law Firm magazine has the answers. In the feature article, Brendan Conley explains the science behind how people, including clients, make decisions. He draws a series of distinctions between the perfectly rational, but fictional, beings that economists and others imagine people to be, and reactive, often illogical, real-world human beings. Understanding how decisions are made can help a firm make sound marketing decisions. As Dipal Parmar explains in the Virtual Impression update, a good website […]


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San Francisco, CA (Law Firm Newswire) July 12, 2016 – Bigger Law Firm magazine is back with another issue packed with smart writing about the intersection of law, marketing, and technology. In the feature article, Cristina Fries interviews Nathan Chapman, CEO of The Marketing Center, who says that TV ads remain the gold standard in their ability to tap into new audiences. The most important element of a successful TV ad, says Chapman, is to convey a “reason to believe.” That is, it needs to tell viewers why your law firm really is a better choice than the competition. Attorneys […]


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Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel. Clearly communicate complex issues Before a potential client is ready […]


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Custom Legal Marketing has created a personal injury ebook that law firms can customize to offer to their visitors and clients. San Francisco, CA (Law Firm Newswire) February 29, 2016 – Personal injury attorneys can customize a free personal injury ebook by simply entering their law firm’s name, phone number and website. The customized ebook will instantly be emailed to them in PDF format. Its front page includes the law firm’s name, phone number and linked website. Titled “Getting Compensated: An Introduction to Personal Injury Claims,” the ebook can be made available to potential clients looking to learn more about […]


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San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine. In the feature article, “Dissecting Google’s Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company’s evaluation program comes in, and the Guidelines teach evaluators […]


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San Francisco, CA (Law Firm Newswire) December 16, 2015 – The most recent edition of Bigger Law Firm magazine discusses the ways in which Bing Ads can enhance the marketing strategy for one’s law firm. In this issue, Kristen Friend describes how pay-per-click (PPC) advertising, such as Google, Bing and Yahoo, can serve as an effective method of search marketing. Although Google AdWords has dominated the market for a long time, Bing and Yahoo are gaining in popularity. Bing Ads permit users to import AdWords campaigns, and continues to facilitate the process. Friend writes that in May, Bing started adding […]


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San Francisco, CA (Law Firm Newswire) December 11, 2015 – An article in the latest issue of Bigger Law Firm, the law firm marketing magazine for attorneys, addresses the need for law firms to produce creative online content. In “Creative Content Ideas that Deliver,” Brendan Conley tackles an issue that faces every law firm’s marketing team: to draw prospective clients to the firm’s website, and maintain a good position in search engine results pages, the firm must produce online content that is useful and engaging. Online marketing for law firms is fiercely competitive, so simply producing bland, unoriginal content will […]


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San Francisco, CA (Law Firm Newswire) December 8, 2015 – Adviatech, the parent company of law firm marketing brands SEO | Law Firm and Custom Legal Marketing (CLM), has merged their two core brands together to create CLM Grow. When Adviatech launched SEO | Law Firm in 2007, it quickly became the flagship brand of the online marketing company. In 2013, the company created Custom Legal Marketing as a spinoff of SEO | Law Firm’s Large Firm Marketing service. As the attorney website design and law firm marketing processes have evolved, the lines have blurred between the two services. SEO […]


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San Francisco, CA (Law Firm Newswire) September 28, 2015 – An article in the new issue of The Bigger Law Firm magazine says that shorter content on law firm websites may actually rank higher than longer content in search engine results pages. In his “SEO Obiter Dicta” column, legal marketing expert Jason Bland questions the conventional wisdom that lengthy content is looked upon more favorably by search engines. Bland indicates that since Google’s Panda update, which devalued webpages that provided no real user value, many in the search engine optimization (SEO) field have assumed that short content is less valuable. […]


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San Francisco, CA (Law Firm Newswire) September 21, 2015 – The findings of a new Custom Legal Marketing Lab report challenge the widespread view that law firm websites with large backlink portfolios tend to outperform ones with smaller portfolios. Titled “Does the Top Ranking Website Have More Links?,” the study analyzed the backlinks of law firm websites that naturally ranked first and second in Google search results for each of the major metropolitan regions of the United States. Law firms practicing in areas such as personal injury, bankruptcy and estate planning were examined. The Legal Marketing Lab research team found […]


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San Francisco, CA (Law Firm Newswire) August 7, 2015 – The latest issue of The Bigger Law Firm magazine (BLF) explores several tools law firms can use to improve their online outreach to clients. In the issue, Brendan Conley reviews Paper.li, a news aggregation site that can help law firms, as well as other businesses, find and share the right content. Conley outlines some of the biggest content marketing needs of law firms: Content must be topical and in plentiful supply, while also of high quality and of interest to readers. All content creation and social media use must be […]


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Tampa, FL (Law Firm Newswire) January 15, 2015 – In the newest issue of Bigger Law Firm magazine, writer Cara Tucker explains Google TV Rank and how it impacts search rankings in her article, “The Future of Search.” As Tucker reports, Google TV Rank is emblematic of the new, post-keyword era of search. The technology is one example of how Google is using the offline behavior of individuals to inform the search results that it returns. “Lawyers need to understand that search has changed, radically,” comments Jason Bland, Bigger Law Firm founder. “Google is pushing far beyond keywords and text-only […]


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Tampa, FL (Law Firm Newswire) December 30, 2014 – Many law firms spend a fortune on digital advertising and are still left wondering why competitors are at the top of the search rankings. In the feature interview for the latest issue of Bigger Law Firm magazine, founder Jason Bland explains the crucial, yet little-understood, topic at the heart of the issue: link building. “Every law firm looking to grow needs to have a basic understanding of this topic, because it is at the core of how Google ranks websites,” said Bland. “The problem is that link building sounds like something […]


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Tampa, FL (Law Firm Newswire) December 18, 2014 – Featured in the latest issue of Bigger Law Firm (BLF) magazine is a series of seriously helpful articles to help a busy law firm grab hold of new and promising developments. Find out how a law firm can maximize its exposure by using LinkedIn’s newest and very powerful free blogging platform. Kerrie Spencer explores the useful long-form post and how it becomes a part of a law firm’s profile. Launched in early 2014, the new platform is an ideal way to help build authority in a legal niche, such as medical […]


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Tampa, FL (Law Firm Newswire) December 12, 2014 – In this issue of BLF, SEO experts help law firms balance their growth online — both through effective promotion and through the implementation of solutions that improve work directly at the firm. Forward-thinking internet services offer some fantastic options, but attorneys must always pay special attention to the security of any decision. With careful choices, lawyers can protect clients’ sensitive data while nurturing organic growth online. Sometimes, it’s OK to talk to yourself. In this issue’s feature, “Hitting the Links,” Cari Cymanski sits down with Adviatech and Bigger Law Firm Magazine […]


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