» legal marketing

San Francisco, CA (Law Firm Newswire) November 6, 2018 – Custom Legal Marketing has once again won a Gold MarCom award in recognition of a law firm website. The honor was awarded to San Francisco-based Custom Legal Marketing, an Adviatech company, in the Digital Media category for the website it designed and created for the Athens Georgia based law firm of Morgan & Morgan Attorneys at Law. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, […]


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Custom Legal Marketing, an Adviatech Company, has opened a new location in Kansas City, Missouri to help lawyers develop effective SEO and marketing plans for their law firms. Kansas City, MO (Law Firm Newswire) July 17, 2018 – Kansas City lawyers can meet with Custom Legal Marketing (CLM) team members to discuss search engine optimization (SEO) strategies, pay-per-click marketing, website design, branding and more. The new Kansas City location is part of Custom Legal Marketing’s effort to give law firms a local exclusive marketing partner. As Missouri’s biggest city, Kansas City is an increasingly competitive legal market with a large […]


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Wilmington, DE (Law Firm Newswire) June 15, 2018 – Custom Legal Marketing, an Adviatech company, has opened a strategy center in Wilmington, Delaware, to help attorneys competitively market their firms in an effective and efficient manner. Wilmington, one of the most populous cities in the state, has enormous potential for attorney marketing. As the population continues to increase, competition for legal clients is also bound to get tougher. Custom Legal Marketing’s search engine marketing solutions can help lawyers compete in Wilmington and throughout the State of Delaware. Additionally, Custom Legal Marketing (CLM) offers attorneys a No Competition Guarantee which means […]


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San Francisco, CA (Law Firm Newswire) June 8, 2018 – Data is king in marketing, and Custom Legal Marketing, an Adviatech company, has it in spades with its new report and analytics lounge. Launched in January, the Custom Legal Marketing (CLM) Lounge integrates with multiple services and allows law firms to see their entire marketing campaign in a single dashboard. “Law firms deserve to see a clear picture of where their marketing dollars are going,” said Custom Legal Marketing Co-Founder Jason Bland. “CLM has always championed transparency in all its work for its clients.” Indeed, CLM built their original lounge […]


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San Francisco, CA (Law Firm Newswire) September 8, 2017 – Law firms want to know how and why a client makes first contact, and Bigger Law Firm magazine has the answers. In the feature article, Brendan Conley explains the science behind how people, including clients, make decisions. He draws a series of distinctions between the perfectly rational, but fictional, beings that economists and others imagine people to be, and reactive, often illogical, real-world human beings. Understanding how decisions are made can help a firm make sound marketing decisions. As Dipal Parmar explains in the Virtual Impression update, a good website […]


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San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients. Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach […]


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Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel. Clearly communicate complex issues Before a potential client is ready […]


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San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine. In the feature article, “Dissecting Google’s Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company’s evaluation program comes in, and the Guidelines teach evaluators […]


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San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company. Co-Founder Christopher Kazor who now serves as a Director on Adviatech’s board said, “SEO has drastically changed over the last decade and I’m proud of how Adviatech has been able to predict changes and stay ahead of the industry.” In online marketing, 11 years is a long […]


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San Francisco, CA (Law Firm Newswire) December 30, 2015 – The new issue of Bigger Law Firm magazine features an article about Google’s “RankBrain,” a part of the company’s search algorithm that is a form of machine learning, or artificial intelligence. Ryan Conley explains how it works and its implications for the future of web design, content creation, and smart search. Machine learning means empowering computers to alter their own programming, Conley says, and RankBrain is doing just that. Although human engineers manually approve all changes before activating them, the process promises to deliver faster and perhaps better tweaks to […]


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San Francisco, CA (Law Firm Newswire) December 16, 2015 – The most recent edition of Bigger Law Firm magazine discusses the ways in which Bing Ads can enhance the marketing strategy for one’s law firm. In this issue, Kristen Friend describes how pay-per-click (PPC) advertising, such as Google, Bing and Yahoo, can serve as an effective method of search marketing. Although Google AdWords has dominated the market for a long time, Bing and Yahoo are gaining in popularity. Bing Ads permit users to import AdWords campaigns, and continues to facilitate the process. Friend writes that in May, Bing started adding […]


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San Francisco, CA (Law Firm Newswire) December 11, 2015 – An article in the latest issue of Bigger Law Firm, the law firm marketing magazine for attorneys, addresses the need for law firms to produce creative online content. In “Creative Content Ideas that Deliver,” Brendan Conley tackles an issue that faces every law firm’s marketing team: to draw prospective clients to the firm’s website, and maintain a good position in search engine results pages, the firm must produce online content that is useful and engaging. Online marketing for law firms is fiercely competitive, so simply producing bland, unoriginal content will […]


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San Francisco, CA (Law Firm Newswire) December 8, 2015 – Adviatech, the parent company of law firm marketing brands SEO | Law Firm and Custom Legal Marketing (CLM), has merged their two core brands together to create CLM Grow. When Adviatech launched SEO | Law Firm in 2007, it quickly became the flagship brand of the online marketing company. In 2013, the company created Custom Legal Marketing as a spinoff of SEO | Law Firm’s Large Firm Marketing service. As the attorney website design and law firm marketing processes have evolved, the lines have blurred between the two services. SEO […]


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San Francisco, CA (Law Firm Newswire) September 21, 2015 – The findings of a new Custom Legal Marketing Lab report challenge the widespread view that law firm websites with large backlink portfolios tend to outperform ones with smaller portfolios. Titled “Does the Top Ranking Website Have More Links?,” the study analyzed the backlinks of law firm websites that naturally ranked first and second in Google search results for each of the major metropolitan regions of the United States. Law firms practicing in areas such as personal injury, bankruptcy and estate planning were examined. The Legal Marketing Lab research team found […]


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Tampa, FL (Law Firm Newswire) December 30, 2014 – Many law firms spend a fortune on digital advertising and are still left wondering why competitors are at the top of the search rankings. In the feature interview for the latest issue of Bigger Law Firm magazine, founder Jason Bland explains the crucial, yet little-understood, topic at the heart of the issue: link building. “Every law firm looking to grow needs to have a basic understanding of this topic, because it is at the core of how Google ranks websites,” said Bland. “The problem is that link building sounds like something […]


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Tampa, FL (Law Firm Newswire) December 18, 2014 – Featured in the latest issue of Bigger Law Firm (BLF) magazine is a series of seriously helpful articles to help a busy law firm grab hold of new and promising developments. Find out how a law firm can maximize its exposure by using LinkedIn’s newest and very powerful free blogging platform. Kerrie Spencer explores the useful long-form post and how it becomes a part of a law firm’s profile. Launched in early 2014, the new platform is an ideal way to help build authority in a legal niche, such as medical […]


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San Francisco, CA (Law Firm Newswire) December 18, 2014 – Custom Legal Marketing (CLM) today announced that through January 1, 2015, it will offer its CLM Flagship custom marketing plan to law firms for just $3500 a month. This offering saves law firms 30% or more on CLM’s premier legal marketing product. CLM’s Flagship is built to deliver large-scale growth in quality lead flow for law firms, using a radically new approach to digital marketing. “CLM knows that efficiency and growth are extremely important to law firms, and this special Flagship offer helps them achieve both,” says Jason Bland, CLM […]


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Tampa, FL (Law Firm Newswire) June 23, 2014 – SEO | Law Firm, an Adviatech company, was awarded Best in Category in the Horizon Interactive Awards for work on the McDevitt Law Office website. While family law can sometimes create bitter disputes, attorney Lisa Lane McDevitt wanted her web visitors to feel at home, surrounded by a warm design. The site was built to make users feel as though they are sitting in a family room, utilizing several interactive features (none of which rely on Flash). The unique design of the McDevitt Law Office website, www.mcdevittlaw.net, caught the attention of […]


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Law firms and attorneys wanting to figure out how Google Penguin 2.0 is going to effect their search engine marketing must pick up the June issue of the Bigger Law Firm magazine. Tampa, FL (Law Firm Newswire) June 18, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, looks at Google’s tools and how that continues to affect marketing efforts, how a shared language helps site designers and attorneys work together, untangling seemingly inscrutable web statistics, and the latest in mobile personal assistants. This month’s feature, “Plus, Rank and Authorship: Three Google Tools Your Marketing Needs […]


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Tampa, FL (Law Firm Newswire) March 25, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, talks about what the cloud is and how law firms can use the cloud to their advantage when building a website or sharing files and folders with others. This month’s issue also explains social proof and Attorney Nicole Black discusses data security on the cloud. The March issue of the lawyer magazine titled, Get Your Head into the Cloud lives up to its name as all of the contributors feature information related to cloud computing. Get Your Head into the […]


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