Marketing | Law Firm Newswire

San Francisco, CA (Law Firm Newswire) December 16, 2014 – Custom Legal Marketing (CLM) has announced that until January 1, 2015, any law firm that signs up for a legal marketing plan with CLM will get a custom app for their law firm at no additional charge. CLM’s legal marketing plans help law firms grow by using innovative digital strategies to increase quality lead flow. Because so much of the digital world is now on mobile devices, CLM founder Jason Bland says that a mobile app can be a huge asset to firms who want to grow. “A mobile app […]


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San Francisco, CA (Law Firm Newswire) August 8, 2014 – A recent study released by Software Advice showed an interesting trend. Consumers needing an attorney trust Yelp more than any other website, including traditional lawyer-specific directories. There is more to learn behind any numbers, and Custom Legal Marketing Lab decided to dig a little deeper and produce a report for its CLM Lab. The initial Software Advice study was based on 3,465 participants. Yelp was their most popular and trusted source to search for attorneys, even ranking above named lawyer directories. The study also revealed that “70 percent of prospective […]


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Tampa, FL (Law Firm Newswire) April 24, 2014 – In 2014’s March/April Issue, BLF helps legal professionals tone and strengthen their marketing approach with new services, tools and tactics. In this issue’s feature, “The Strength of Google Plus,” James Ambroff-Tahan draws focus to the surprising power of the once-struggling social network. Integration with the world’s most popular search engine links your profile to other powerful web forces, including YouTube, while its Circles allow you to target your key demographics precisely. Your Google Plus content, keywords and hashtags can attract more potential clients in their own right — and they can […]


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San Francisco, CA (Law Firm Newswire) March 28, 2014 – Custom Legal Marketing’s new Legal Marketing Lab digs in to their vast library of stats to see how many visits it takes to convert a lead. To find out how many times a visitor visited a law firm’s website before contacting them, the Adviatech company that works with midsized to large law firms, Custom Legal Marketing, examined 70,000 leads from various practice areas in multiple cities across the U. S. The leads examined were only those that filled out online contact forms and were considered to be unique visitors. A […]


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Participants are paid to review branding material and provide feedback on proposed designs. San Francisco, CA (Law Firm Newswire) March 18, 2014 – When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group. To qualify, a focus group participant must have retained a lawyer within the last 10 years. Both the focus group member and the retained attorney must have been (and be) […]


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The law firm marketing company will be giving a stemless wine glass set to a subscriber every week for the next six weeks. San Francisco, CA (Law Firm Newswire) March 13, 2014 – The newest addition to Adviatech’s portfolio of marketing companies, Custom Legal Marketing, has coined the phrase “First Class Legal Marketing.” Now, the San Francisco-based company is offering lawyers a drink before takeoff. Starting March 19th, Custom Legal Marketing will give away a pair of stemless wine glasses to a CLM Weekly subscriber. CLM Weekly is the company’s free email newsletter, offering law firms marketing tips and advice […]


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They call it the first class cabin of law firm marketing: the new Custom Legal Marketing brand from Adviatech promises a new experience from a not-so-new company. San Francisco, CA (Law Firm Newswire) March 4, 2014 – Last year, Google’s Panda and Penguin updates forced many law firms to stop focusing solely on links and rankings for search engine marketing. Under Google’s changes, law firms have begun to see search engine strategies from a public relations and content perspective. It is no longer enough to be page-one-rank-one for generic keywords. People are searching conversationally with Google Now and Siri, and […]


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COSTA MESA, Calif. (Law Firm Newswire) May 8, 2013 – James Publishing introduces a free Education Center for lawyers with a focus on practical guidance and forms that can be put to immediate use. This content is provided through eBooks and eGuides, and is available at www.JamesPublishing.com The eBooks are several hundred pages long and include detailed book and chapter contents plus an index. The eGuides are shorter and less formally produced. All files are delivered instantly in Microsoft Word. Lawyers only need to enter their email address to receive an emailed link to the files. The Education Center by […]


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