storymaking | Law Firm Newswire

San Francisco, CA (Law Firm Newswire) October 9, 2015 – The latest issue of Bigger Law Firm magazine tells attorneys how to develop an engaging and memorable web presence to connect with visitors. In the feature article, “Mastering the Art of Storytelling and Storymaking,” Dipal Parmar explains how building a story for your firm’s brand creates an emotional connection with potential clients and fosters growth. Parmar examines four elements that contribute to a compelling brand story. When a firm’s story reflects its true values, it evokes authenticity. Memorability can be achieved by emphasizing a firm’s motivations. Consistency means making a […]


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San Francisco, CA (Law Firm Newswire) September 24, 2015 – The most recent issue of The Bigger Law Firm magazine (BLF) concentrates on how to master the art of storytelling and storymaking in order to establish connections with one’s future clients. Dipal Parmar describes the value of relating a narrative that is authentic, consistent and memorable, and that will help create a brand for one’s firm. In addition, she discusses the importance of setting the correct tone in one’s story to elicit a certain response from the readers of one’s blog posts, photos and videos on social media that a […]


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